Why are networks like CBS trying to make Kimbo Slice the face of MMA fighting?

Question

Why are networks like CBS trying to make Kimbo Slice the face of MMA fighting?

Answer 1

Because the networks go more by the fighters looks than ability.

Answer 2

Because he's the side show of MMA and they would need to get really creative if they want to compete with the top orgs. like UFC, WEC and Pride.  But it comes off more as a desparate attempt and not really working for Elite

Answer 3

he's marketable.