Why are news casters refer to temperatures as hot, cold, freezing, pleasant, etc?

Question

Temperature is a definition that indicates the ambient condition of surroundings, like the weather. A temperature cannot be hot, cold, freezing, etc, because it referres to a scale of numbers.

Air can be warm, cold, pleasant. So can be the weather. Everybody understands what weather reporters mean by it, but it actually doesn't make sense in any language. It should be presented as: "Tomorrow temperatures will rise to.........degrees". Or: "We are currently experience hot (cold, freezing) weather, and we expect the temperatures to DROP even further......." etc. Not: ...."getting colder". Numbers cannot heat up or freeze. They can only rise or drop.

Answer 1

They(news casters) need to dramatize figures.  It would appear that the public lacks intelligence to understand the weather.  I'm not too sure we're you're writing from but here in Canada we have meteorologist who read and give the proposed forecast.  At the best of times they're not accurate.  

Answer 2

They are dealing with a base of people who do not think about it all as deeply as you do.

Having worked as a forecaster, at times I have been shocked to find such a lack of understanding of elementary weather concepts among groups of adults!

Many weathercasters choose to "dumb down" the forecast, rather than educate the public.

Heck, some weathercasters don't even understand it themselves because they are not meteorologists.

However, some weathercasters are pretty good at using proper meteorology and enjoy educating the public. Those are the ones that I like, and they are meteorologists.