Why are people so easily suckered into charitable donation marketing?

Question

You've seen it before: Yoplait will donate 10¢ to the Susan G. Komen foundation to help fight breast cancer for each pink lid you send. If you really cared about the cause, wouldn't it be better to buy the generic brand and send a check for the difference directly to the charity of your choice? The 6oz cups of the brand name yogurt costs 75¢ compared to 40¢ for the store brand, which means I could give 3.5 times more support without having to go through the trouble of saving and washing lids. It must be easier to deposit lots of small checks than to count and verify millions of foil lids. Even if you prefer the national brand, wouldn't the small personal sacrifice be worthwhile to help those in need?

Answer 1

Because convenience is everything for most people, who don't want to have to think so deliberately about donating -- they want that "quick fix" that makes them think "I helped someone today and all I did was buy a cup of yogurt like I always do." Buying cheaper yogurt or whatever and calculating the difference and sending it in is too inconvenient for a lot of people, I'm sorry to say.

That said, I don't mind paying a higher price for fair trade items, like coffee or chocolate, because, if they are certified as fair trade, then I know that more money really did go to local growers/small farmers than would have with non-fair-trade items. And I want people paid a fair price for their goods and services.

Answer 2

All these charity organization are scams.

Answer 3

I do not know where you are coming from.  Who is suckered?