Here in America, Budweiser beer is considered the very definition of a low-class, blue collar awful tasting beer. There is absolutely nothing "premium" about it here, either in image or in reality. It's not even real beer--it's made with rice, for god's sake. Trust me, if you show up at your buddy's house with a case of Bud, you're likely to be laughed at as cheap and low-class. So my question is how can Europeans, who are so much smarter than dull-witted Americans (I'm sure you agree), be so easily manipulated by advertising into paying a lot of money for beer that tastes as if it were brewed in a horse?
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