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Why are the California Milk commercials so bright and colorful?

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Nothing looks like that in real life lol.

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  1. It's called transferral of emotions advertising. They make you feel happy, so you assume that those cows are happy. Since they say "Great Cheese Comes from Happy Cows", you assume it's true and they have succeeded to make you believe that California cow pastures are bright, colorful, happy places from which you get good cheese.

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