Why are they called "Export" soda crackers?

Question

Why are Keebler brand Export soda crackers called "Export" soda crackers?

Answer 1

Robert has the right idea.  Export is a type or kind of soda crackers, back in the 1900's crackers were made with regular water that gave them a sour taste.  The Export soda Crackers are unique taste and it can not be confused with anything else.

Answer 2

what is a soda cracker?

Answer 3

I don’t have the exact reason, but there are several possibilities:

This could be just a marketing ploy.

The term export could mean that the recipe used is the one used for crackers being made for shipment overseas.  Multinational companies have found that you occasionally need to modify products before you try and take them into a new market.  This often means overhauling the name, recipe, production methods, sources, etc. They do this for a number of reasons, including being in compliance with local laws and crafting their products to suit local tastes.  They often need to modify products to make them survive the trip to distant markets.  One example of this is Guinness Stout, which is produced in a number of variations for various markets.  In America, the version of Guinness that is available has a slightly lower alcohol content by volume than other versions made for foreign markets.  Other markets have versions that have higher alcohol volume contents because the larger amount of alcohol once protected the beer while it was shipped from Ireland to distant places.  Guinness is one of several beers that feature the term export on at least some of their product line.  A similar idea surrounds Dortmunder-export style beer, which was also traditionally made for export to foreign markets out of Germany.  

While I provided beer examples here, every other product is possibly subject to this idea.  Coca-cola is another product that has to modify itself for various markets.  With the Olympics going on, increased attention is being placed on how Coca-Cola and its subsidiaries deal with a wide variation in the cultures of the world.