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I disagree with Christ & Xtracker. Levi's did not need Walmart to sell their product. It's ubiquitous on it's own. Walmart strong armed them to sell the jeans at a lower price, but they didn't want to do business with Walmart because of that lower price. They were forced into it because they would have lost market share if they didn't sell their jeans at Walmart. As a result Levi's closed up shop in California and moved it to a low labor country like Mexico or some 3rd world country.
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