Why did Mike and Mike on ESPN change their format for breaks?

Question

Mike and Mike use to air ten minutes of discussion and then ten minutes for commercials. Why and when did they change the format to such random times? they can barely start a good discussion and it is then off to another commercials.

Answer 1

Just like duh says: Money talks.

Answer 2

Long story short. It proved unpopular, with the audience and  advertisers. How'd you like to be paying big bux to be the #5 spot in a ten minute set?

What sounds random really isn't, "clock" the station. Listen for a couple of hours and write down exactly when every element happens and you'll see what I mean.

-a guy named duh