Why did burger king do that?

Question

Why did they bring back their icon The King? the guy scares the **** out of me. Some poor kid will be mowing their lawn, and you'll see this dude with a mask hiding in the bushes, holding a hamburger.

Does anyone know exactly what they were going for?

Answer 1

you remember the ad

therefor, it is a success

Answer 2

I think they just want to scare the c**p out of us so that we will associate the King to Burger King, he is stupid!

Answer 3

MY UNCLES DAD IS THE FOUNDER OF BURGER KING. THEY TRY TO DO THAT TO ATTRACT PEOPLE I SAID TRY A WHOPPER COSTUME NAME HER PATTY LOL.

TRUE STUFF!