Why do Channel 7 insist on repeating the swimming all night?

Question

We saw the races during the day, there are plenty of other Australians competing that channel 7 are ignoring?

Answer 1

It's all about product endorsement. The media will help the product/entertainment industry capitalize on the swimmers success. In addition, skin.........s*x sells.

Answer 2

it has a lot of australians in it that are breaking world records and its a lot more interesting than some other events

Answer 3

I know it's annoying i saw the same race like 3 times over! and the news just adds to the annoyance I hate it. I just change the channel :P

Answer 4

"it has a lot of australians in it that are breaking world records and its a lot more interesting than some other events"

how do we know that, we don't get to even see any other events ?

God I can't WAIT for the swimming to end, then what will channel 7 do .. oh no.