Question:

Why do Wendy's fast food make square burgers?

by  |  earlier

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I never understood that. Do you?

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22 ANSWERS


  1. Cuz their weird...i hate wendys


  2. to make it look bigger on the bun

  3. cause they felt like it??? no its probably frozen that way

  4. because "dave" (the founder)said he didn't want to cut corners.

  5. The most important reason Wendy's hamburger is square is that it was and is a terrific gimmick, one that differentiated Wendy's instantly from McDonald's and the rest.

    The square hamburger got Wendy's noticed and created as much brand awareness and word of mouth as any expensive advertising campaign could.

    As many of Wendy's employees are fond of saying, 'We don't believe in cutting corners!'

  6. You should really watch the discovery and history channel more often.  Dave felt it gave the burger more meat than bun.

  7. Also, they can use the cuts from the square burgers to put in the chili!

  8. I've never had Wendy's in my life! Sqr burgers sound great!

  9. visually it looks like there is more burger because the corners of the meat stick out  a lot further than the bun. a quarter pounder burger that is round and a quarter pounder burger that is square contain the same amount of beef, but it appears you are gettin more square.

  10. i dont know, but i think they should be stars....

  11. That is just the way it comes from the distributor

  12. I never noticed they were square--I don't buy Wendy's burgers.

    White Castle started the square burgers not Wendy's.

  13. No....idk....They probably want to be different from McDonals and Burger King.....Their burgers are very tasty.....

  14. Dave Thomas didn't like them round, they were easier to store and cut square.

  15. I believe it is all about product differentiation.  That is marketing jargon.

  16. because they want to be different and ran out of circular cutters....hahahahaa

  17. When I was a young man in early twenty's, I  worked as a Wendy manager, and I know the reason for the square burger.

    We get these a big bag of fresh grind meat every two days, and we must use up our supply of grind meat no longer than three days.

    Every morning by six o'clock the manager must show up at the store, and let in the workers, and one of the workers will prepare the meat and pack them into a salable burger patties.

    We use this gigantic machine to pack the meat into patties, the machine with a metal arm holding a square mold grabs the meat , and pack the meat into a square shape patty and stack them up in row, we could then cook these burger patties into burgers that Wendy so famous for.

  18. They only get their meat from special square shaped cows. You didn't know that?  Duhhhhhhh.

    I could really go for a Texas Double and a Frosty right now.

  19. its their trademark. being original is good maketing

  20. Perhaps they cut the bread, so it's easier. They don't have circle scissors.

  21. they raise square  cows

  22. it was Dave Thomas's philosphy never to cut corners so he believed in square hamburgers..

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