Why do advertisements have jingles?

Question

Why do advertisements have jingles?

Answer 1

As marketers, it's important that we gain mindshare. We want you to think of our products and services first when you need to make a purchase. Jingles are merely another way to stick in your head and make you think of our product.

Think of "800.588.2300, Empire! Ding!" Honestly, if I am NOT in the mood to do some research on new carpets and flooring, I will call them first just to get an idea of the costs.

Here's an interesting note:

While the lyrics may appear hokey to modern day society, the advertisement was an absolute sensation to consumers at the time. In fact, it was such a success that it served to save the otherwise failing brand of cereal. In 1929, General Mills was seriously considering dropping Wheaties on the basis of poor sales. However, advertising manager Sam Gale pointed out that an astounding 30,000 of the 53,000 cases of cereal that General Mills sold were in the Minneapolis-St. Paul area, the only location where “Have You Tried Wheaties?” was being aired at the time[2]. Encouraged by this incredible results of this new method of advertising, General Mills changed tactics entirely. Instead of dropping the cereal, it purchased nationwide commercial time for the advertisement. The resultant climb in sales single-handedly saved the now incredibly popular cereal.

Answer 2

The better to brainwash you with, my dear. :-)

John Lucas

Answer 3

Because I said so

Answer 4

Because music is highly memorable.  The average person carries around at least some lyrics of over 1,000 songs.  

Music also hits an emotional chord in the brain.

Answer 5

one of the many reasons is that people in general recall 50% of what they see and 30% of what they hear; when combined visuals and sound the message becomes more memorable compared to just visuals.

Answer 6

Make then catchy and so that you remember them.

I go around constantly singing the making tasty bacon tune from the Mcdonalds ad.

Answer 7

So the message will stick inside your head.  If you remember the jingle, and can associate it with the product, you will be more likely to buy the product.