Why do business only release a few on launch day?

Question

Why do business only release a few on launch day? Like when a video game system launches they only have a few but why dont they just make more and or just ship more. They know they will sell them why dont the just ship more out. They make a lot of people mad that they cant get it the day it comes out because that business is stupid and being lazy not shipping enough like the new iphone 3g. We know they have plenty they are just not shipping them. Any ideas why they do this?

Answer 1

You need to create a supply and demand. Get the "want" out there then people are looking and waiting then when they see it they scoop it up.

Example:

Wii-

They actually shipped most in other countries because the American dollar is down and they made more profit sending them elsewhere first.

Soooooo, when I saw one at Wal-mart I bought it 6 months early for Christmas because I knew it would be a while and a luck of the draw before I saw another one.

I think it isn't always what we assume the reason is. But, you never know the real reason.....all companies are different.