Why do companies choose to have slogans?

Question

If they already have a logo, why do they want/need a slogan?

Answer 1

Companies have a name, a logo, and a slogan - - and if they do them right, together those 3 things represent and reinforce who the company is, and what it has to offer.

A logo is a symbol of the company and/or its name.  A slogan gives it personality and enables people to identify with the company in some way.

"GE - We bring good things to life" says so much more than simply the name "GE" with a logo.

Nike, its logo, and "Just do it" actually represent together what Nike is all about.

A slogan gives companies a deeper identity, a phrase that will help people will identify them - - and that boosts name recognition and therefore sales.

I hope that helps!

Answer 2

Hi,

I have a lot of experience marketing small companies online (I have 3 companies).  One of the best ways is to sign up at business directories and protals.  These are basically listings of businesses (simliar to the phone book).  The advantage is that these portals usually get a lot of traffic and they're ranked high on Google because of all the quality links they contain.

My favorite portal is called Directory Exclusive.  I signed up a few weeks ago because they're giving a away a free business card holder when a person enter's their company info.  I received it in the mail 3 days ago =)

I don't know if they still have that promotion, but you can try to get the free card holder here:

http://www.exclusive-directory-biz-listi...

Good Luck