Why do companies intentionally misspell words in their products? (ie. "FROOT Loops", or "CHEEZ")?

Question

Is there some sort of reasoning behind this?

Do consumers respond better when words are spelled differently?

Answer 1

its to be creative and cuz the name may already be taken

Answer 2

because look how cool cutting edge and exciting we are - we dont stick to normal grammar rules- we are way too outta the box for all that we are so dynamic and exciting that we spell words wrong and how they sound- now buy buy our dynamic product and give us your money- make sense?

Answer 3

maybe because froot loops arent made with real fruit and what ever they spelling cheez with probably dosent have real cheese in it. idk thats just my guess. well..... good luck!

Answer 4

they do this so it'll catch ur eye and make u think "hmmm that sounds like a good product i guess i'll get it" even if it sucks

Answer 5

Because CheezNips is different from the generic version of cheese nips.

And it's a brand name, not necessarily a description of what's in the box. If you look at the fine print on the Froot Loops box, you'll see that it says fruit-flavored cereal.  The reasoning is simply to differentiate their brand from other, similar products.  Kinda like naming your kid Mikel instead of Michael.

Answer 6

They misspell words for trademark and patent purposes.  You can't put a trademark on "Fruit" as everyone uses it.  Spell it a little different and now it belongs exclusively to that company.  

Answer 7

just an attention getter, something that stix with you so you talk about it later and it soon becomes a household staple. "marketing"

Answer 8

There is a good reason for this.  Words in common use like "fruit" and "cheese" are said to be in the public domain and can be used by anyone for any purpose.  "created" words like "froot" and "cheez" can be trademarked or copywrite so that no one else can use them with permission of the service mark holder.   No one else can call their cerial "froot" but any one can make a cerial and call it fruit --- or they can be sued for damages.  Not only can the created word be trademarked but if any unusually shaped lettering of symbol is associated with it then it can be trademarked also.  Like "coka-cola"

the words and the lettering associated with it are trademarked.

The most famous trademark is the Michelin Man.  To trademark a word or symbol just file a request with the government agency in charge of trademarks, service marks etc.. pay a fee and no one else can use it without permission.  I doubt that coca cola will object to my use of their name since I am not using it to mark a product to compete with them.    

Answer 9

Trademark and copyright laws.