Why do people use these women and men to promote products?

Question

I don't get why some commercials involve some beautiful women who happen to sit on a "Leons couch" and somehow think people will want to buy those couches or a musclebound man wears a certain brand of suits and they expect you to want to buy it. I don't get it! Like for example there is this commercial about a beer. It shows some rich guy stepping out of a limo and then 8 beautiful women coming out the other doors and they turn into beers and somehow it makes you want to buy them???

Answer 1

I think it's just to catch the eye of the beholder. Color, fabric, and texture also appeals to us and woman are known to be soft and bright.

Men are used less often because they don't have as ..much color as woman but their texture is rough.

Answer 2

For one thing, you watch the commercial and remember it. They count on that.  You're right. Folks see it and fantasize that could be them if they only had that car or that suit. You can see through the advertising tactics, but many are not as smart as you are.  If it didn't work, they wouldn't do it.  

Answer 3

Well, it doesn't work for me, either. But advertisers and marketers have found that, in general, that approach works very well. In brief, people see the commercials and tend to believe that if they use the advertised product, they'll begin to look like, or have the same success as, the person featured in the ad.

Even if it's a comical ad, or unrealistic, viewers still tend to identify with the protagonist.

And that's the reason. Because it works. And that's why it works.

Answer 4

Two words: s*x sells.