Why do radio stations want to know the results of rating surveys?

Question

Help me please!

Answer 1

We use the ratings to determine our advertising rates. The higher the numbers within a certain demographic, the more advertising is purchased targeting those listeners.

That's why a station which may appear to be low-rated overall (Ages 12 and up) may make far more money than the CHR or Rap/Hip Hop stations. News/Talk and Adult Contemporary and Adult Urban bring in more advertiser dollars because their listeners have money to spend on cars, homes and services.

The other stations get stuck selling fast food, nightclubs and lower paying advertisements. Any ads you hear for music are national ads that are usually paying for a programming service and the station makes no money.

Public service ads are aired for free.

Answer 2

Advertising.

if your station has a larger amount of listerners than your rival. you can charge more for your advertising space.

http://www.rajar.co.uk/index.php

Answer 3

The other two answers are both generally correct. Not ALL music advertising is non-revenue (and a couple of other minor discrepencies). But there are reasons other than selling ads and determining rates (though those are right on up there in importance).

With the right knowledge, a good station program director or manager can determine where his listeners are, how old they tend to be and a number of other facts about his station and the audience taken over a period of time to show "trends."

Then she can program the station according to the results of her studies. This, in theory, makes the station even stronger and so subsequent "books" (ratings reports) will show that growth.

This, in turn, allows the station to charge even more for its commercials when the ad sales reps go calling on their clients. This is simplified for your purposes, but I wanted to be sure you understood that both sales AND programming elements of the station benefit from accurate ratings.

-a guy named duh

Answer 4

so the radio stations can make it beeter, and more companys would want to put more ads in there and make more money