Why do so many outside California embrace California culture?

Question

The popularization of California culture and sub-cultures, real and imagined, is spreading around the globe. Today, marketing the California lifestyle, even the style of its cities, is big business. From Trader Joe's, Whole Foods and Wild Oats, to tattoos, piercings, cell phones and surfboards, to beautiful, muscular movie stars, California culture has invaded the developed and developing worlds alike. Yet surveys, as the one noted in the text, suggest that people outside the state perceive Californians as "superficial, impersonal, competitive and calculating"; and some other research suggests the 'ugly American' is the California! Why do so many outside California embrace California culture?

Answer 1

because its so d**n cool!

Answer 2

its because of stores like hollister and shows like laguna beach and the hills.

Answer 3

because the whole world wants its MTV!