Why do the magazines in grocery stores feature articles about dieting that are surrounded by ads for desserts

Question

Why do the magazines in grocery stores feature articles about dieting that are surrounded by ads for desserts

Answer 1

its just food p**n.. if they put pictures of the slop I eat nobody would buy the mag xD

Answer 2

Why are the frozen health foods always next to the ice cream?

Because its funny... and it works.  Because most people will ultimately fail and go from one extreme to the other... might as well get your ad in while you can.

Someone named Jack Meehoff probably already understands this.

Answer 3

To make you want both but to have you buy the desert one for now but the dieting one for after the desert one thus to make more money.

Answer 4

I read about this somewhere.. I believe it was a type of subliminal message. Seeing the deserts makes people hungry..and may make people that feel bad about their weight feel a type of guilt. So the diet ads get their attention.

Answer 5

I think it's because everyone these days really want the thin look. I mean, many people would glance at the dieting articles, wishing that they could lose some weight to look good, then on there way of glancing, they see all these good food that they want to buy. I guess it's really just a way to make money, because those things ARE related.. I'm not sure though, just my opinion! =]

Answer 6

cuz they want us to cave...

they want us to fall for the dessert adds so that when we hate ourselves we can run to the diet adds. its all apart of the plan my friend..thats like putting a bar next to a rehab center...more money for the doctors and more money for the bartenders....only its a supermaket...

Answer 7

Fact is that the people who are more likely to be interested in the diet plan articles are also the ones most likely to be tempted by desserts ( generally overweight people). So both the magazine and advertiser wins. The magazine for increased readership (and increased ad revenue) and the advertiser gets increased exposure and potential sales.  

It 's basicaly like selling guns to both sides during a war.

Answer 8

the same reason you see commercials on tv for fast foods, then the next commercial you see is for the ab roller, ab lounge, tai bo, gazelle, ballys...etc etc