Why do they always make women on family commercials look so overdressed? I am referring to the women playing?

Question

the part of the mom. They always have moms dress so boring and completely covered up on commercials. Women who are mothers are women too so why do they only make these women look like moms? Us women are more than just mothers or wives we are women too and like to dress like one.

Answer 1

The men appear also in suits, or with pants and a work shirt with a tie....

It's a way of featuring the family as a moral family, believing that it will have more public approval than a family composed of an emo family, a goth mother and punk son.

(not that i have anything against that, but all ages could approve that family, one composed of a father dress as an office man, a mother dressed  with a long skirt and normal shirt, and 2 lovely kids dressed normally.)

Answer 2

Are you a mom?  Are you even remotely aquainted with an actual mother?  That is the way moms dress normally!  Sure, we dress up when we go out to dinner or whatnot, but, around the house?... if I actually have shoes on it is a stellar day!