Why do they make burgers higher than our mouth will open?

Question

I just saw a turkey burger that was about as high as half my face. Why build it so d*mn high? My mouth only opens just so far. Its not like we have mouths that the jaw unhinges like a snakes mouth. I won't buy one that grossly high. I'll stick to mickydees quarterponuder w/cheese.

Answer 1

Yea, that's one of the reasons I don't like burgers.

Answer 2

because we eat with our eyes.  

Answer 3

becuase the market they are serving wants to see a big product that looks like wow they are getting their moneys worth ,and this is the only reason