Why do they need to do this?

Question

http://www.haribo.com/planet/uk/info/frameset_verbraucherinfo.php?verbraucher=1

why do haribo need to remove all the artificial colours?

i like it better with all the flavourings and such :D

what i'm really asking is; if they are putting in e-numbers (of which an e-number is just a code to show it has passed a safety test and is good to eat) - then why must they be removed from our food if they are considered safe?

Answer 1

The taste still remains the same and why does a cute person like you need coloring! Your color is perfect!!

Answer 2

Because this society is obsessed with attempting to jazz up junk food to make it seem healthy! They put the label "no atrifical colours or flavours" because people with think that they are healthier just because they are "all natural." I'm sure they were already safe to eat, but it's all about marketing.