Why do they say s.e.x sales?

Question

Why do they say s.e.x sales?

Answer 1

Because it does.

One man to another: "You see that commercial for [name]?  The one with the gal in the bikini?"  The image of bikini-gal is linked to the brand.  The man might be inclined to buy the product.

One g*y man to another: "Dude, you see that ad for [name] briefs?  The guy ... wow!"  Image of s**y guy in his underwear is linked to the brand and style.  Expect an increase in sales.

One woman to another: "What about that guy in the [name] ad?  Who wouldn't want to spend time with him?" Image of hot dude linked to product.  Sales go up.

Answer 2

They say "s*x sells" not s*x sales.

Answer 3

it's a marketing tool and works.

Answer 4

because it does.