Why do we need croos cultural business communication?

Question

Why do we need croos cultural business communication?

Answer 1

It maximizes profit and profit is paramount.

Answer 2

Culture can refer to many things. There are cultures within cultures. If you have cross cultural business communication you can reduce markedly the potential for costly misunderstandings, open your business to new markets, reduce significantly the prospect of offending a valuable client, be more appealing to people from other cultures and attract a much more diverse employee base.

Answer 3

Without cross cultural business communication, the global economy would cease to exist. Instead of multinational corporations with operations in hundreds of countries, you would be relegated to import/export businesses that sold along trade routes rather than trying to locate and satisfy customers all over the world.