I've never had a business man ask me for help to start a business before. They typically just start them, then charge me for the product, make a profit, and pay taxes on their profit.
What's different about this "business"? Why doesn't he just start the business, like all other businesses?
If he needs my help, is it really business at all? If he needs the public to help him, shouldn't the public just cut him out of the picture and do it themselves?
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