Why does Taco Bell keep changing their Big Bell Box meal?

Question

When it first came out it had a burrito surpreme, cheesy beef burrito, taco, cinnamon twist, and a drink. Then they changed it to a bean burrito, crunch wrap, taco, cinnamon twist, and drink. Now it has this gross fajita cheesy melt, double decker taco, cinnamon twist and a drink.

Answer 1

idk but i like the new one way better

Answer 2

and why is this important

Answer 3

They keep changing the combination to improve their sales.  Maybe next time they will come up with a winning combination!

Answer 4

They change it based on their featured product. Idk why you don't like the fajita melt, i think it's good!

Answer 5

they like to change it up, get there newsest stuff :) and its not like its completely changing there is consistency with the cinnamon twist and drink :D

Answer 6

I know I got it yesterday for the last time. That jalopeno chicken fajita melt was HORRIBLE. The double decker taco was good. I really could take or leave the cinnamon twist. I did like the queso crunch wrap which is gone.  

Answer 7

I think they change to whatever is their featured product the new steaka fajita is the newest item so that what they use i liked the crunch wrap best myself i'm sure in a month it'll be diff it suck you cant choose what you want in it