Why does Yell's share price keep going down?

Question

it is the classified advert publising business

Answer 1

The number of companies who advertise in the Yellow Pages is falling like a stone. People just don't believe that their customer will continue to use this outdated medium. This situation has been exacerbated by the amount of money you have to spend now in some classifications to get a 'stand out' advert - £5-6K in something like 'Garage Services' for a 1/2 page in full colour.

The 'replacement product' - yell.com - is facing stiff competition from Google (who have just introduced a new feature for customers to leave feedback on services) with their 'Maps' section. Why bother taking notice of what a company says about itself - they are bound to exaggerate as to how good they are - when you can read actual reviews from real customers.

The money just doesn't add up - outdated products, poor market, overpaid sales force, lack of innovation etc. etc. etc.

Yell should have embraced 'Web 2.0' 5 years ago.

Answer 2

YELL?  The company whose symbol is now YRCW?

They are a trucking company who is very affected by gas prices.  Their EPS is -$12.