Why does the bbc waste money advertising TV programmes?

Question

On the side of buses, magazines, etc. Isnt this a blatant waste of our enforced license fee. Surely there can be no direct benefit to the license payer in spending money just to potentially get a few more people watching.

Answer 1

Because it's not their money they're wasting- it's licence payers', i.e. yours and mine.

Answer 2

the AD is making the money

Answer 3

The BBC should fund itself, i agree.