Why does the new coke commercial use accents?

Question

Why do the various senses have different accents and why does the commercial end with a french accented narrator? is this funny because people from foreign places are odd and talk funny? Why have marketing companies become so shallow

Answer 1

They are promoting the Olympics.

Answer 2

The Olympics start on 8.8.08.

Have you noticed that the new Coke cans have the registered trademark for Coca-Cola in several languages, too?  http://www.2collectcola.com/page/ACC/CTG...  (scroll down a bit, they're on the right)