Why does the winner of a race drink milk to celebrate?

Question

How did this tradition start?

Answer 1

The diary association is a sponser

Answer 2

must of been a dairy sponsor

Answer 3

themoe is right, as far as I know the Indy 500 is the only place and race this happens at.

Answer 4

The only place that happens is Indy!!

Answer 5

He dos'nt drink champagne thats why he has the milk...

Answer 6

that's only for the indy 500, it's a tradition. at the NASCAR race at indy, the winner kisses the bricks at the start/.finish line

Answer 7

A. Three-time Indianapolis 500 winner Louis Meyer regularly drank buttermilk to refresh himself on a hot day and happened to drink some in Victory Lane as a matter of habit after winning the 1936 race. An executive with what was then the Milk Foundation was so elated when he saw the moment captured in a photograph in the sports section of his newspaper the following morning that he vowed to make sure it would be repeated in coming years. There was a period between 1947-55 when milk was apparently no longer offered, but the practice was revived in 1956 and has been a tradition ever since