Why does this buyout with Microsoft and Yahoo keep going on? I thought Microsoft was ready to give up?

Question

Why do I keep hearing about Microsoft continually pursuing Yahoo. If a company doesn't want to be bought out, can't they just say 'no thank you'?

I haven't been following this story from the start, but just seeing the news headlines about "microsoft trying this... microsoft trying that..." its kind of annoying. Can't Yahoo just say NO? Why does this continue?

Answer 1

because both companies are thinking about how they can match google. If yahoo wasn't thinking about that they would have just said no.

Answer 2

M&A process is very complicated and also frustrating to those people who handle the issue.