Most if not all refrigerators are cubical in shape, that is, height, width, depth. There are several trays provided to hold the food. However, in my experience and I suppose most of yours also, we tend to keep storing food from the front while pushing older food deeper and deeper in the compartment. The resulting effect is that older food end up spoiled and wasted because we don't see them unless, there are those who consciously check the contents of the frig. By having a cylindrical shape frig, the storage trays are circular and thus can be easily rotated like the "lazy susan". By turning the trays, one can easily see what's all in the frig resulting in less waste.
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