Why don't they open a wagamama restaurant in Milano?? people in italy also need some variety...?

Question

Why don't they open a wagamama restaurant in Milano?? people in italy also need some variety...?

Answer 1

I don't live in Italy.

Answer 2

I mostly agree with KT.... at least in Milan you have better choices than most other places in Italy.

If McDonald's has made it in Italy why shouldn't Wagamama?

Answer 3

Arrrgghh!!  Wagamama's sounds great right now, and every day, my lunch choices are either a plate of pasta or a panino.. it's depressing!  But to answer your question, I expect it's a combination of political pressure, industry protection, and the traditional culture which prefers to keep all things "Italian".  I did some work with Haagen-Dazs and they spent at least 4 years trying to open up branches in Italy, and it just never happened because of the politics and the unwritten rules of the legal system.