Why don't they sell MacBooks at Costco?

Question

http://www.costco.com/

Answer 1

it would not matter anyway because apple regulates all there prices so that they are the same no matter which store u go to.

Answer 2

It’s called limited distribution. When a company wants to maintain certain things about their image, ex. service, quality, etc, they restrict who can sell them so that they can maintain control over their brand.

Think of all of the clothing stores in the mall that only sell their products through their own stores. You don’t see Victoria’s Secret at Target, do you?