Why in the h**l did Channel 7 in their infinite wisdom go to an ad in the final 1/4 of the womens basketball?

Question

Why in the h**l did Channel 7 in their infinite wisdom go to an ad in the final 1/4 of the womens basketball?

Answer 1

Its driving me crazy, they show a bit of a sport then a million advertisments and then a new sport. Fox sports should have the olympics so they can show all sports on all 3 channels.  

Answer 2

For the same reason they went to ad breaks during the Olympics opening ceremony,.... Because they are more concerned with making money than providing a good service to viewers.