Why is Kimbo in a commercial?

Question

I think he Is a good fighter, but not all that amazing. I don't think he could compete with alot of UFC or Pride fighters. Why not put A. Silva in the commercial, or for an American just throw Lidell in there. I could even understand Evans in it, but why Kimbo? Wtf.

Answer 1

Kimbo can knock any one out and he is more widely known then the UFC or Pride Fighters, almost everybody has herd of Kimbo and watched at least one of his fights on youtube

Answer 2

Because in many ways Kimbo is as famous, if not more than most UFC or Pride fighters due to his amazing internet videos.  Not to mention he's started an MMA career where he is currently undefeated.  He's supposed to be fighting Ken Shamrock next month too.