Why is Starbucks logo a siren?

Question

Can anyone give a FACTUAL answer? Or link me one?

Answer 1

http://en.wikipedia.org/wiki/Starbucks#L...

:)

Answer 2

From a site discussing the evolution of the Starbuck's logo:

"Terry [Heckler] also poured over old marine books until he came up with a logo based on an old sixteenth-century Norse woodcut: a two-tailed mermaid, or siren, encircled by the store’s original name, Starbucks Coffee, Tea, and Spice.

That early siren, bare-breasted and Rubenesque, was supposed to be as seductive as coffee itself."

Answer 3

From the book "Pour Your Heart Into It" by Howard Schultz

"Terry [Heckler] also poured over old marine books until he came up with a logo based on an old sixteenth-century Norse woodcut: a two-tailed mermaid, or siren, encircled by the store’s original name, Starbucks Coffee, Tea, and Spice. That early siren, bare-breasted and Rubenesque, was supposed to be as seductive as coffee itself." [pg. 33]

"Our logo reflected the emphasis on speed. The Il Giornale name was inscribed in a green circle that surrounded a head of Mercury, the swift messenger god." [pg. 88]

"To symbolize the melding of the two companies [Il Giornarle and Starbucks] and two cultures, Terry [Heckler] came up with a design that merged the two logos. We kept the Starbucks siren with her starred crown, but made her more contemporary. We dropped the tradition-bound brown, and changed the logo’s color to Il Giornarle’s more affirming green." [pg. 108]

"In 1992 we also asked Terry Heckler to revise our logo: She stayed mostly the same but lost her navel." [pg. 309]

For a photo time line, visit this URL (the excerpts are on here too): http://brandautopsy.typepad.com/brandaut...

Answer 4

because it keeps you up and wanting more, such as siren in the mythical era did