Why is advertising important to the media industry?

Question

Why is advertising important to the media industry?

Answer 1

Advertising is the art of arresting the human intelligence just long enough to get money from it.

— Chuck Blore, a partner in the advertising firm Chuck Blore & Don Ruchman, Inc., quoted by Ben H. Bagdikian, The Media Monopoly, Sixth Edition, (Beacon Press, 2000), p.185.

Ever since mass media became mass media, companies have naturally used this means of communications to let a large number of people know about their products. There is nothing wrong with that, as it allows innovative ideas and concepts to be shared with others. However, as the years have progressed, the sophistication of advertising methods and techniques has advanced, enticing and shaping and even creating consumerism and needs where there has been none before, or turning luxuries into necessities. This section introduces some of the issues and concerns this raises.

there have several reasons for advertising important to the media industry, as like:

Like history, because the media interpret the past to us show us what has gone into making us the way we are..

Like civics, because the media help us to understand the workings of our immediate world, and our individual places in it.

Like literature, because the media are major sources of modern culture and entertainment.

Like literature, because the media require us to learn and use critical thinking skills.

Like business, because the media are major industries and are inextricably involved in commerce.

Like language, because the media help define how we communicate with each other.

Like science and technology, because the media help us to learn technology by adopting the leading edge of modern technological innovation.

Like family studies, because the media determine much of our cultural diet and weave part of the fabric of our lives.

Like environmental studies, because the media are as big a part of our everyday environment as are trees, mountains, rivers, cities and oceans.

Like philosophy, because the media interpret our world, its values and ideas to us.

Like psychology, because the media helps us (mis)understand ourselves and others.

Like science, because the media explain to us how things work.

Like industrial arts, because the media are carefully planned, designed and constructed products.

Like the arts, because through the media we experience all the arts as no other age has ever done.

Like politics, because the media bring us political and ideological messages all the time - yes - all the time.

Like rhetoric, because the media use special codes and conventions of their own languages that we need to understand.

Like drama, because the media help us understand life by presenting it as larger-than-life, and compel us to think in terms of the audience.

Like Everest, because they are there.