Why is marketing risky?

Question

Why is marketing risky?

Answer 1

Marketing is not risky; marketing the wrong product or marketing a good product/service to the wrong people IS risky.

Well thought out marketing pays off big while those folks who put no thought into it and use a "Let's throw some at the wall and see what sticks" are fools because that's a fast way to bankruptcy.

If you're a small business, you can market easier and more efficiently than a large corporation can. This is why many large companies spend billions on marketing research because they cannot adjust to the market place quick enough whereas a small time proprietor can quickly adjust their strategies and re-enter the market quickly.

Answer 2

all marketing is risky whether it has to do with it being cost effective, or more pollution caused to the environment checksource for more information on the topic of marketing

Answer 3

marketing is not risky-effective marketing reduces risk by using a fact-based decision model versus a "one size fits all" strategy.

Proper marketing ensures your advertising and promotional budegets as well as sales force and other resources are allocated appropriately-that is, where the opportunities are.

sales without marketing is what is risky. it's like putting your stuff out there and crossing your fingers hoping enough people wil buy it.

Answer 4

Because it's speculation. It is based on tendencies of customers that might not always be correct. It also doesn't take into account if a competitor comes out with something better at the same time. It isn't a guarantee. You try something, hope it works, then try to figure out why it didn't work, or did work and try to do it again.