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Why is "yahoo answers" much more successful than "rediff questions and answers"?

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Why is "yahoo answers" much more successful than "rediff questions and answers"?

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  1. Because Yahoo has millions of users who already use yahoo services.  This gives them a much larger name recognition than re- something or the other.

    Services without an overpowering name recognition advantage must be noticeably better for a period of time.

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