Why is self-concept important in communication?

Question

Why is self-concept important in communication?

Answer 1

Just a shot in the dark...

My self-concept includes how i relate to the world.  In many ways the way i conceive myself alters my view of reality.  EX. It helps me decide what is important.

Your self concept then, will determine who you speak to, how your speak to them, and what you speak to them about.