The NHL isn't full of egotistical @holes like this...
http://sports.yahoo.com/nba/blog/ball_dont_lie/post/Paul-Pierce-says-he-s-the-best-player-in-the-wor?urn=nba,96670
But, this is exactly why most Americans don't like hockey, the players aren't out to promote themselves. Many Americans need their celeb fixes and their controversies, and the "other" leagues make their players out to be more of celebrities rather than athletes. Maybe the NHL would become more popular if Ovechkin and Crosby weren't so friendly and respectful of eachother, probably couldn't hurt if someone got arrested for dog-fighting either. BUT, the media vilified the NHL after the McSorley and Bertuzzi incidents, so I think if a player was dog-fighting, they might shut the league down completely.
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