Why is the black Macbook....?

Question

more expensive than the white one?

Answer 1

Because Apple want to capture more of the consumer surplus (i.e. make more money off those who are willing to pay more for a MacBook than what they charge for the white one).

Answer 2

Mostly because it is black.

It is the only black Apple computer, and that, in their opinion, makes it more attractive to consumers.

It also has a larger Hard Drive if you buy the stock. However, the price is still too high to say that Apple only raised its price because of the Hard Drive.

Answer 3

It is not that the black is more expensive than the white one it is that the more expansive macbook is black.