Why is the "er" in the Bell commercials highlighted?

Question

At the end of Bell commercials and ads, the "er" in better are highlighted and I don't get it, and none of my family does either, and it pisses me off. What is so special about "er"???

Answer 1

haha, no one answered your question. and 2 points thanks....also did you notice i'm on level 3 :)