Wi-fi what? Marketing campaign (credit best answer)?

Question

I need the most creative and strategic thinkers please. I am working on a marketing plan for small Wi-fi company, my target market are students who use the library and wifi cafes. I want to sell convenience by accessing the internet from anywhere in the area.

I cannot market through mediums like tv, billboards etc.. What creative ways can I reach these students and what sought of message should we send out. By the way we offer our wi-fi at most competitive prices that students can afford. Credit to person with best answer. (Pls note i'm in South Africa)

Answer 1

mmmmmmm, ok good quest.!!! first of all , as a promotional way, that most suites ur case , and so encouraging , is to give them free accounts for a certain amount of time, and to use this phrase to draw their  loyalty : "because we r one of u " / "because ur one of us"

Answer 2

Hi,

I have a lot of experience marketing small companies online (I have 3 companies).  One of the best ways is to sign up at business directories and protals.  These are basically listings of businesses (simliar to the phone book).  The advantage is that these portals usually get a lot of traffic and they're ranked high on Google because of all the quality links they contain.

My favorite portal is called Directory Exclusive.  I signed up a few weeks ago because they're giving a away a free business card holder when a person enter's their company info.  I received it in the mail 3 days ago =)

I don't know if they still have that promotion, but you can try to get the free card holder here:

http://www.exclusive-directory-listings....

Good Luck

Answer 3

You need to estimate how much each student is worth to you as a customer in money, and then have proper budget, say 25% to obtain that student. It sounds as if you have little or no money but you are charging for your service.

How about table topper  with free 30 min offer, of free coffee coupon from that lounge after 3- days of service/

Offer 1 hour free for referral accunts. Promote coffee shop on login page in exchange for coffee coupons. Offer fraternity discounts.

Answer 4

Hi,

There are many ways to market a small business on the web.  You can buy banner ads, text links, or use PPC.  However, the best way is to get listed in a bunch of portals. Portals and directories are like phone books, and they often provide a lot of traffic because they tend to rank high on Google.

This portal is giving away a free business card holder for lising your business (I got mine a few days ago in the mail).  If you want to know about some other portals, just let me know.

http://www.exclusive-directory-biz-cards...

Best of Luck