Wine related activities question?!?

Question

I need to promote this new wine for my marketing class and I don't know much about wine..

So I just wanted to know from all those wine enthusiasts out there..

What activities can I use to promote a new wine?

Or any other ideas.. ??

All your help is greatly appreciated :)

Answer 1

Product

Place

Price

Promotion

You know the product, so where is your target market located?  What income do these people have?  Maybe that should affect the price of the wine.  Is it for wine enthusiasts, or is it a low cost, but still high quality wine for people that are novices?