Newcastle United manager http://www.senore.com/Football-soccer/Alan-c4244 Pardew expressed his delight at the club’s new sponsorship deal with Wonga and at the prospect of the stadium being renamed as St. James’ Park.
The Magpies boss was ecstatic after Newcastle United announced a new four-year lucrative deal with Wonga, which returns the stadium to its previous name of St. James’ Park. Pardew called the deal a ‘no-lose situation’.
Along with jersey sponsorship, Wonga has also purchased the naming rights to the club’s stadium, bringing an end to the highly unpopular period of the Sports Direct Arena; the name given to the stadium last season.
Wonga will also provide the club with investment for its first-team set up and the youth academy infrastructure and facilities. The deal is expected to yield profits for both parties as the club looks forward to an era of success and prosperity.
Last season, when the club underwent a transition in management and was renamed, majority of the Toon faithful were not pleased by the changes. The re-naming of the stadium was highly unpopular and controversial as it was seen as a blot on the club’s history
and tradition.
Alan Pardew admitted that the players had also not approved of this decision, and were hurt by owner Mike Ashley’s initiative to rename the stadium. The owner had been viewed by many fans as an unwelcome presence, especially after he let go of manager http://www.senore.com/Football-soccer/Chris-c9006
Hughton and star players Kevin Nolan and Joey Barton.
It was not until Pardew was appointed and helped the club finish fifth last season that many fans managed to hold back their complaints and found comfort in the club’s on the pitch efforts and success.
Speaking to the press and the club’s official website, the manager expressed his delight at once again being able to send his team out to St. James’ Park.
He said: “I'm a romantic, so the stadium change last year hurt me and hurt our team. It's one of those business decisions that you can't get your head around at times as a football person."
"I made a point of saying that the same sign should go up, not a new one, the same sign, 'St James' Park', and I'm absolutely overjoyed with that."
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