Working process of an advertising agency?

Question

its aim,objective and advertising agency

Answer 1

To get an advertisement that actually works, there must be a system of interaction among organizations and individuals. Although there are several groups that make a contribution to the advertising process, the process mainly revolves around the following five groups:

advertisers

advertising agencies

media

researchers

consumers (target audience)

For this reason, this page is structured based on the five major players in the field of advertising, to understand who plays which role and what kind of contribution each group makes to how advertising works.

Advertising agencies :

Along with advertisers, advertising agencies play a role as 'message senders' in the process of communication.

In a position between the advertiser and the media, an advertising agency performs all or a limited number of advertising activities, such as creative and media decisions, account management, and supportive market research.

Although an advertiser hires and controls the advertising agency as a campaign progresses, the advertising agency autonomously executes its area of expertise as a partner rather than an employee.