Would it be wise to invest in Aerogel?

Question

Would it be wise to invest in aerogel since it is more expensive than gold?

Answer 1

Minus,

      The question is,  what is the market for it?  Is it in hot demand or just a limited market for an unusual and expensive  thing? Does it justify the earnings?  How much does it cost to make?  Is the profit margin huge as well or does it cost alot to manufacture?

      Is it the sole product of any of the vendors, and if not, what else do they do and what is their financial health?

      A very expensive product by itself is only a clue to look deeper, but guarantees nothing.

-Kevin