Yahoo! lets scam sites advertise on their email sites?

Question

I was in the middle of checking my email when I saw an advertisement for DirectBuy in the ad area on the right side. DirectBuy is a known problem company that uses high pressure and scare techniques to force potential customers to sign a contract with them, agreeing to pay several thousand dollars for a membership that is worthless. Why would such a great company like Yahoo! do that?

Answer 1

Because it is e-mail, your terms of agreement limits their liability.  All search engine companies operate the same.  Caveat emptor (buyer beware).

Answer 2

Not everyone thinks that DirectBuy is a scam.  It can be a good deal for certain people - probably a very few people, in my opinion.  I'm sure that Yahoo needs the revenue from the ads.